you're reading...
Bank, Community Bankers, DISC, Nolan Knight, SCMG, Scott Sensat, Training

DISC Results in Community Banks:

We have completed and reviewed DISC assessments on several hundred community bankers and here are the results for the retail employees:
D = 30%; I = 15%; S = 24%; C = 31%
The national average for bank customers is:
D = 18%;
I = 29%; S = 45%; C= 8%

Since the D and C behavioral types represent a systematic/price-based business attitude and the I and S types are relational and service-based, no wonder most community banks just don’t get it. Seventy-four percent (74%) of our customers will choose service over price if the service is remarkable. Over sixty percent (60%) of our employees probably put price before relationships in business. This is certainly one of the primary reasons most community banks can’t shake the price-based mass marketing approach to business development and move to the much more profitable relationship-based approach.

About SCMG

Vision Implementers with strong opinions on Leadership, Management and Employee Development. Helping organizations and people “get it” for over 20 years. Visit our website at to learn more about us.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: